Friday, September 25, 2015

How to sell on Amazon India

How to sell on Amazon India

Amazon India is one of the top online sale platform in India backed by is the largest internet retailer in the United States and the company has committed an investment of over $2 billion for developing Amazon India. Amazon India was launched in June, 2013 and currently has thousands of businesses on the Amazon India marketplace selling millions of goods. In this article, we look at how to sell on Amazon India and the process for becoming an Amazon India Partner.

Selling on Amazon India

Amazon India provides a tremendous online platform for businesses of all sizes to quickly establish a pan-India reach. The following categories of products can be sold through Amazon India currently: Baby Products, Beauty, Books, Consumer Electronics (including Cameras and Video Games – Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Home, Jewellery, Kitchen, Luggage, Mobile Phones, Movies, Music, Personal Care Appliances, Personal Computers, Tablets, Toys, Video games (consoles and games), and Watches. Amazon India has promised to add more categories soon.
Selling on Amazon India has a number of advantages unlike developing a new ecommerce website just for your business. When selling through Amazon India, the development and maintenance of the marketplace, logistics handing, payment processing, marketing, etc., is taken care of by Amazon India. On the other hand, if a ecommerce website is launched just for a business, many challenging aspect relating to marketing, logistics handling, technology need to be handled the business in an effective manner to succeed in todays competitive ecommerce space. Therefore for most businesses, it is better to selling on an online platform like Amazon India, FlipKart or Snapdeal. (Know more about: Selling on FlipKart and Selling on SnapDeal).
Amazon India is actively working to increase the number of sellers on Amazon India and recently launched the #EmpoweredByHer campaign to promote Amazon Partner program for women entrepreneurs.

Becoming an Amazon India Seller or Amazon India Partner

To become a seller on Amazon India, visit the Amazon India Seller Signup page and click on the register now button to start the registration process. During the registration process, the Business Entity name, Address and Phone number must be provided.
Procedure for selling on Amazon India
Procedure for selling on Amazon India

Business Entity Name

It is highly recommended that selling on any online ecommerce portal be done through a Limited Liability Partnership or Private Limited Company or One Person Company, as these entities are easy to start and provide limited liability protection. While selling online through ecommerce portals, the promoter of a business could be open to litigation or liability from customers / vendors due to a number of issues and therefore important to have limited liability protection. If you are selling through a registered business entity (LLP or Company) then enter the entity name here, else enter the name of the Proprietor.

Address and Phone Number

Provide the registered office address or address of the place of business in the place provided. The phone number provided can be a mobile number as SMS or Voice Call verification would be required.

VAT or CST Registration Information

Only for sellers selling books and other products not covered under VAT, VAT Registration is not required. For all other sellers selling any product for which VAT is applicable must furnish VAT and CST number to start selling on Amazon India. IndiaFilings can help you obtain VAT and CST Registration.

Bank Account Information

The following information pertaining to the bank account of the business must be furnished to Amazon India to complete the Amazon India Partner registration process:
  • Account Holder Name
  • Bank IFSC Code
  • Bank Account Number
  • Account Type
Once the above information is furnished to Amazon India and a mandatory Amazon Partner Quiz is completed, you can begin selling on Amazon India. Detailed information relating to listing of products and management of listings is available through Amazon India Seller dashboard. If you would like to register a company for selling on Amazon India or would like to know more information, visit